Most search marketers are aware of the awesome power of social media as a check upon predatory behavior (for any and all stupid acts tend to be presented to the entire community for comment / censure/ ridicule). However, there are a few members of the community that are too thick-headed to realize that community wrath can become a very personal problem if they act inappropriately.
One of my social media friends is Mike Halvorsen, who does search engine optimization in Columbus Ohio. He has earned a top Google ranking for the search terms a very relevant generic search phrase for his professional services.